The Partnership

Senior Manager, Digital Communications December 2023 - September 2024

• Responsible for creating and executing strategies to drive new subscribers through digital channels. 

• Leads the direction of the Partnership’s email and social media marketing strategy, including content creation, design, layout, scheduling, and audience segmentation, resulting in a 21% increase in subscribers in the first six months.

• Drafts key marketing and outreach material and edits all marketing, newsletter, and social content. 

• Drafts content for and manages the social media accounts of the Partnership’s CEO on LinkedIn and X, resulting in a 289% increase in followers in the first six months.

• Supports the Communications Director in the development of marketing goals and key performance metrics.

• Monitors and analyzes digital marketing results across all channels to understand the effectiveness of strategies and tactics for improving the Partnership’s digital strategy. 

• Assists in producing short-from social media videos and graphics for online use.

• Oversees the growth and professional development of junior staff. 

District of Columbia Public Schools

Manager, Digital Communications December 2023 - September 2024

• Developed and authored digital media campaigns for social media (organic and paid), email, and websites, aligned to earned media and district-wide priorities.

• Managed district-wide newsletter from DCPS Chancellor Ferebee, which can be found at dcpsstrong.com.

• Set goals to grow the district's digital media presence; analyzed metrics and translated anecdotal and qualitative data into recommendations to optimize digital communications campaigns.

• Served as a resource and advisor to schools and teams across DCPS Central Services.

• Tracked progress of projects, high-level initiatives, and emerging issues across to proactively adjust digital communications based on changes in direction, priorities, and resources. 

• Assisted in producing vertical videos, graphics, and GIFs for online use, as well as photography at events.

District of Columbia Public Schools

Manager, RISE Project (Grant-funded role) October 2021 - October 2023

• Managed communications and stakeholder engagement for the RISE $30M TSL grant from the Department of Education and supported the content marketing strategy within the Office of Leadership Development.

• Led two major creative projects: website redesign (joindcps.dc.gov) to optimize for device responsiveness, SEO, ADA compliance, language accessibility, and refreshed recruitment videos and photo assets.

• Supported the process of distributing a Performance-Based Compensation System and Signing Bonus awards to eligible teachers through auditing data and coordination with internal stakeholders, which led to more than $8.2M of total funds rewarded to educators.

• Managed monthly newsletter, designed program resources, and managed Wix website.

• Managed special projects, including the DCPS internship program (managed 25 interns), and led four cycles of virtual recruitment fairs resulting in an overall 19% increase in applications.

District of Columbia Public Schools

Specialist, Communications & Digital Strategy October 2019 - October 2021

• Supported the DCPS Talent team in implementing a national strategy for recruiting outstanding educators.

• Facilitated several multi-faceted national and international marketing and advertising campaigns leading to more than 3M impressions across channels.

• Developed data-driven social media and paid advertisement strategies with $20K a year budget.

• Authored internal emails and newsletters for candidates, Central Service staff, and DCPS staff, and external emails and newsletters for various DCPS audiences, candidates, and stakeholders (90K+ recipients).

• Created content and managed updates on the team’s recruitment website and the DCPS website on Drupal.

Busboys and Poets

Social Media + Brand Manager October 2018 - May 2019

• Managed day-to-day social media accounts, the creation of content, engaged in trending conversations, and increased audience growth by 4.5K users during first six months (combined audience of 132K+).

• Set marketing and design strategy for the various components of the brand including press, book, and poetry programming, as well as designed all brand assets including digital, print, and merchandise.

• Designed and authored weekly newsletter to 20K+ users, drafted press releases, and liaised with press.

• Photographed events on a weekly basis, leading to publication across various news outlets.

• Managed WordPress website updates, edits, and web vendor relationship.

Social Driver

Senior Social Media Specialist, Team Lead September 2017 - October 2018

• Provided oversight and direction to a team of four social media specialists to ensure client goals were met and employees were performing strategically and efficiently.

• Managed day-to-day engagement, monitoring, and audience growth of 30 client accounts.

• Managed weekly, monthly, and end-of-campaign social media analytics reports.

• Conducted social auditing and audience intelligence reports to inform initial strategy and social media copy.

Community Manager + Copywriter June 2016 - September 2017

• Provided oversight and direction to two direct reports to collaborate on client engagement strategy and ensure activation campaigns were performing towards client goals.

• Drove social conversation and content strategy for nine clients in healthcare and education advocacy.

• Managed content calendars, authored clients' blog posts, and maintained WordPress websites.

Axon Tutors

Social Media Manager August 2015 - May 2016

• Developed editorial calendar, created content, and managed advertising for Axon's social media platforms.

• Authored Axon's blog series on Medium, Axon Stories; interviewed various industry experts and alumni.

• ncreased follower growth, engaged in conversations to cultivate leads and revenue.

Connect Marketing Services

Social Media Manager December 2013 - October 2015

• Developed and implemented the social media and content strategy for 10 clients.

• Monitored client follower growth and engaged in conversations leading to 34% growth in engagement.

• Managed advertising budget of $4K across clients.

Social Media/Content Intern October 2013 - December 2013

• Developed and implemented social media and content strategy for two clients.

• Monitored and increased followers, conversations, and interactions.

• Updated and managed content for pages on agency’s website.

American Forest & Paper Association

Communications Intern June 2015 - August 2015

• Assisted in mining, creating and drafting social media content for: AF&PA: @ForestandPaper and Facebook, Renewable Bag Council: @renewablebag, The Responsible Package: @paperbasedpkg, Paper Recycles: @paperrecycles and Facebook.

• Assisted with idea development and writing where needed in all department areas (blogs, etc.).

• Assisted with social media and day of coordination for AF&PA’s member fly-in event.

• Facilitated press release issuance on PRNewswire.

• Published e-newsletters for bi-weekly WoodByte newsletter (American Wood Council) and TopLine newsletter (AF&PA).

• Pulled monthly news clips for documentation.

• Researched and recommended social media and e-newsletter tactics for various age segments.

• Compiled content for “Ask the Communicators” internal email.

Skills

• Adobe Illustrator
• Canva
• HTML
• Wordpress, Drupal, & Squarespace

• MyEmma, MailChimp, Constant Contact
• Social Media Management (Twitter, Facebook, LinkedIn, and Instagram)
• Facebook Business Manager
• LinkedIn Ads
• Microsoft Office & Google Suite

Volunteer

Mt. Pleasant Library Friends | Volunteer - June 2023 - Present

New Media Institute at UGA | Advisory Council - Oct. 2016 - May 2024

UGAHacks | Mentor - Jan. 2021 - Feb. 2023

New Media Institute at UGA | Ambassador - Jan. 2014 - May 2016

UGAHacks | Organizer - Nov. 2015 - Feb. 2016