The Partnership

Senior Manager, Digital Communications September 2024 - Present

• Leads the direction of the Partnership’s email and social media marketing strategy, including content creation, visual design, and audience segmentation. Increased email subscriber growth by 30K subscribers in 2025 (28% increase).

• Leads the Partnership’s short-form video strategy to promote the work of public servants, overseeing the full lifecycle from concept to performance—planning editorial calendars, guiding production, and analyzing platform metrics. Increased video views to 308K video views in 2025 (170% increase).

• Leads the Partnership’s influencer strategy, overseeing the end-to-end process of identifying and vetting content creators, building and nurturing long-term relationships, and leading campaign planning and briefing to ensure the messaging stays authentic to the Partnership’s mission of promoting and supporting the work of federal civil servants, and building a better government and a stronger democracy.

• Drafts and manages social media content for the Partnership’s main accounts. Increased audience growth by 16K followers during the first year (27% increase). Also manages the Partnership’s CEO LinkedIn thought leadership content. Increased audience also by 16K followers in 2025 (598% increase).

• Monitors and analyzes digital marketing results across all channels to understand the effectiveness of strategies and tactics for improving the Partnership’s digital strategy. 

• Provides oversight and direction to a team of four junior staff.

District of Columbia Public Schools

Manager, Digital Communications December 2023 - September 2024

• Developed and authored social media campaigns (organic and paid), emails, and district-priority websites.

• Managed district-wide newsletter from DCPS Chancellor Ferebee to 30K subscribers, which can be found at dcpsstrong.com.

• Managed the district's digital media presence; analyzed metrics and translated anecdotal and qualitative data into recommendations to optimize digital communications campaigns.

• Served as a digital communications consultant to schools and teams across DCPS Central Services.

• Tracked progress of projects, high-level initiatives, and emerging issues across to proactively adjust digital communications based on changes in direction, priorities, and resources. 

• Produced vertical videos, graphics, and GIFs for online use, as well as managed photography at events.

District of Columbia Public Schools

Manager, RISE Project (Grant-funded role) October 2021 - October 2023

• Managed communications and stakeholder engagement for the RISE $30M TSL grant from the Department of Education and supported the content marketing strategy within the Office of Leadership Development.

• Led two major creative projects: website redesign (joindcps.dc.gov) to optimize for device responsiveness, SEO, ADA compliance, language accessibility, and refreshed recruitment videos and photo assets.

• Supported the process of distributing a Performance-Based Compensation System and Signing Bonus awards to eligible teachers through auditing data and coordination with internal stakeholders, which led to more than $8.2M of total funds rewarded to educators.

• Managed monthly newsletter, designed program resources, and managed Wix website.

• Managed special projects, including the DCPS internship program (managed 25 interns), and led four cycles of virtual recruitment fairs resulting in an overall 19% increase in applications.

• Provided oversight and direction to one junior staff member.

District of Columbia Public Schools

Specialist, Communications & Digital Strategy October 2019 - October 2021

• Supported the DCPS Talent team in implementing a national strategy for recruiting outstanding educators.

• Facilitated several multi-faceted national and international marketing and advertising campaigns leading to more than 3M impressions across channels.

• Developed data-driven social media and paid advertisement strategies with $20K a year budget.

• Authored internal emails and newsletters for candidates, Central Service staff, and DCPS staff, and external emails and newsletters for various DCPS audiences, candidates, and stakeholders (90K+ recipients).

• Created content and managed updates on the team’s recruitment website and the DCPS website on Drupal.

Busboys and Poets

Social Media + Brand Manager October 2018 - May 2019

• Managed day-to-day social media accounts, the creation of content, engaged in trending conversations, and increased audience growth by 4.5K users during first six months (combined audience of 132K+).

• Set marketing and design strategy for the various components of the brand including press, book, and poetry programming, as well as designed all brand assets including digital, print, and merchandise.

• Designed and authored weekly newsletter to 20K+ users, drafted press releases, and liaised with press.

• Photographed events on a weekly basis, leading to publication across various news outlets.

• Managed WordPress website updates, edits, and web vendor relationship.

Social Driver

Senior Social Media Specialist, Team Lead September 2017 - October 2018

• Provided oversight and direction to a team of four social media specialists to ensure client goals were met and employees were performing strategically and efficiently.

• Managed day-to-day engagement, monitoring, and audience growth of 30 client accounts.

• Managed weekly, monthly, and end-of-campaign social media analytics reports.

• Conducted social auditing and audience intelligence reports to inform initial strategy and social media copy.

Community Manager + Copywriter June 2016 - September 2017

• Provided oversight and direction to two direct reports to collaborate on client engagement strategy and ensure activation campaigns were performing towards client goals.

• Drove social conversation and content strategy for nine clients in healthcare and education advocacy.

• Managed content calendars, authored clients' blog posts, and maintained WordPress websites.

Axon Tutors

Social Media Manager August 2015 - May 2016

• Developed editorial calendar, created content, and managed advertising for Axon's social media platforms.

• Authored Axon's blog series on Medium, Axon Stories; interviewed various industry experts and alumni.

• ncreased follower growth, engaged in conversations to cultivate leads and revenue.

Connect Marketing Services

Social Media Manager December 2013 - October 2015

• Developed and implemented the social media and content strategy for 10 clients.

• Monitored client follower growth and engaged in conversations leading to 34% growth in engagement.

• Managed advertising budget of $4K across clients.

Social Media/Content Intern October 2013 - December 2013

• Developed and implemented social media and content strategy for two clients.

• Monitored and increased followers, conversations, and interactions.

• Updated and managed content for pages on agency’s website.

American Forest & Paper Association

Communications Intern June 2015 - August 2015

• Assisted in mining, creating and drafting social media content for: AF&PA: @ForestandPaper and Facebook, Renewable Bag Council: @renewablebag, The Responsible Package: @paperbasedpkg, Paper Recycles: @paperrecycles and Facebook.

• Assisted with idea development and writing where needed in all department areas (blogs, etc.).

• Assisted with social media and day of coordination for AF&PA’s member fly-in event.

• Facilitated press release issuance on PRNewswire.

• Published e-newsletters for bi-weekly WoodByte newsletter (American Wood Council) and TopLine newsletter (AF&PA).

• Pulled monthly news clips for documentation.

• Researched and recommended social media and e-newsletter tactics for various age segments.

• Compiled content for “Ask the Communicators” internal email.

Skills

• Adobe Illustrator
• Adobe Premiere Pro
• Adobe Photoshop
• Canva

• Wordpress, Drupal, Wix, Squarespace
• HubSpot, MyEmma, Constant Contact
• Social media management (LinkedIn, Instagram, X, TikTok, YouTube Shorts and Facebook)
• Sprout Social

Volunteer

Mt. Pleasant Library Friends | Volunteer - June 2023 - September 2024

New Media Institute at UGA | Advisory Council - Oct. 2016 - May 2024

UGAHacks | Mentor - Jan. 2021 - Feb. 2023

New Media Institute at UGA | Ambassador - Jan. 2014 - May 2016

UGAHacks | Organizer - Nov. 2015 - Feb. 2016