During the summer of 2015, I was given the opportunity to intern with the American Forest & Paper Association in its communications department. Throughout the summer some of my responsibilities included crafting social media content for four of its Twitter accounts and two Facebook accounts, publishing press releases on PRNewswire, collecting content and publishing email newsletters. I also had the opportunity to create and edit social media copy for AF&PA's member fly-in event and for their Father's Day campaign.

I learned so much in terms of digital communication (social media, email newsletters, etc.), AP Style, press release issuance and working in a professional and renowned work environment in Washington, D.C.

AF&PA Fly-In (June 22-26, 2015)

I was given the task in creating and publishing social media content for AF&PA's Fly-In event. The Fly-In event is held every other year to provide a platform for the paper and forest industry to educate members of Congress about industry issues. This theme for 2015 was #PastPresentPaper revolving around the issues of biomass, freight truck capacity, paper options for federal government information and services and the congressional Paper and Packaging Caucus. Here are some examples of posts I created for the week-long event. You can also click the tag to view tweets using #PastPresentPaper. 

Father's Day Campaign (June 15-19, 2015)

AF&PA promoted the value of its products through a social media campaign during the week leading up to Father’s Day. Online banner graphics and other assets were designed and implemented a strategy to expand the campaign's reach through Facebook and Twitter. The campaign included a blog series by members of AF&PA staff from various perspectives of fatherhood. I was given the opportunity to write social media copy for the week, got summer interns to make Father’s Day cards and created hyperlapse videos of the card making process to use on AF&PA's social platforms.
 
The campaign reached more than 30,000 Facebook users, with more than 10 percent of those engaging with our posts. On Twitter, it generated over 91,000 impressions and earned more than 700 engagements. The one-week campaign increased AF&PA's Facebook likes by 16 percent and the total Twitter followers exceeded 1,500. These efforts helped to expand its audience to listen in the future about AF&PA's industry and the positions important to the association. The campaign utilized the tags #withpaper, #CardsForDad and #FathersDay.