In 2024, I joined the Partnership for Public Service’s communications team as its senior manager of digital communications, leading the organization’s overall digital communications, video, and content creator strategy, as well as authoring social media copy, owning social media management, and leading paid digital advertising campaigns. I also manage a team of four in video content and marketing.

Below you can find examples of the work I created at the Partnership.

Creator Partnerships

Since the summer of 2025, I have managed the Partnership’s content creator strategy, along with the team’s storytelling communications manager, overseeing the end-to-end process of identifying and vetting aligned creators, building and nurturing long-term relationships, and leading campaign planning and briefing to ensure the messaging stays authentic to the Partnership’s mission of promoting and supporting the work of federal civil servants, and building a better government and a stronger democracy. I also track the performance across each partnership to ensure our creator collaborations drive meaningful reach and measurable impact.

Video

I currently lead the Partnership’s short-form video content strategy, working closely with two video content managers to oversee the full lifecycle from concept to performance—planning editorial calendars, guiding production, and analyzing platform metrics to continuously refine our approach. I help translate complex social impact work into compelling, accessible content. Additionally, I support the team by clipping and editing existing long-form video content. In 2025, organic video content garnered 308K video views, a 170% increase from 2024.

In 2026, I created the series, “Data Worth Knowing,” as a way to share the Partnership’s research and data. You can find those videos on TikTok, Instagram and YouTube Shorts.

Social

Supporting civil servants

For the past 25 years, the Partnership has worked to build a better government and a stronger democracy, helping federal agencies and leaders serve the public, no matter the political environment. As the primary social media manager and social copywriter for the Partnership, I author posts ranging from our promoting our blog posts to sharing our media coverage. When civil servants were being arbitrary fired and agencies were being terminated at the beginning of 2025, we executed a new strategic vision that prioritized supporting and safeguarding the civil service. In 2025, organic social content garnered 2.2M impressions, 99K engagements, 440K video views and gained 16K followers across platforms.

Thought leadership

Since the beginning of 2025, I have been the primary author and manager of the Partnership’s CEO’s social media profiles. The goal was to establish him as a trusted messenger in civil servant advocacy, democracy, public policy and government reform, as well as educate the general public of government cuts and the harms that will affect American taxpayers. In 2025, organic social posts garnered 2.7M impressions (500% increase from 2024), 47K engagements (46% increase from 2024), 40K video views (358% increase from 2024), and 16K followers (598% increase from 2024) on his accounts. To view his featured posts, please click here.

Public Service Recognition Week

Public Service Recognition Week is celebrated the first week of May to honor the people who serve our nation as federal, state, county, local and tribal government employees. During this campaign, I am the primary social media manager and copywriter. We worked with a talent firm to bring in celebrity co-chairs who shared their personal stories and messages to public servants. For this week-long campaign in 2025, I edited video scripts and drafted 118 social posts. Paid and organic content garnered 811K impressions (2,989% increase from 2024), 8K engagements (454% increase from 2024) and 394K video views (13,662%​ increase from 2024) across the Partnership’s digital platforms.

Paid Advertising

In 2025, I deployed 186 digital ads across LinkedIn (primary) and Facebook to support the Partnership’s following priorities: supporting and safeguarding the civil service, educating and engaging the public, and bringing its leadership programs and expertise to state and local government. During this time, I also managed a $35K social advertising budget.

During that year, paid social content garnered 2.3M impressions and 25K clicks, with an average cost per click of $1.32.