In June 2016, I joined Social Driver as one of its first Community Managers and then evolved into its Senior Social Media Specialist, Team Lead in 2017.
My position at Social Driver required me to work concentrically with the social team in a very team-reliant atmosphere. To manage the volume of work that our team encountered as we grew, demanded a culture of organization, accountability and excellence. I managed social platforms for more than 30 clients, where I produced weekly and monthly social media analytic reports, used research and social media analytics to guide messaging, aided in SEO improvement and lead a team of Social Media Specialists.
During my time at Social Driver, I was able to strengthen my web, copywriting and social media analytic skills, working with tools such as Google AdWords, Google Analytics for tracking and SproutSocial, Buffer, Hootsuite and Crimson Hexagon for content management and social analytics.
Below you can find some accounts I managed and the work I did.
familydoctor.org
As the social media lead for familydoctor.org, I advised on brand messaging and aided in website SEO improvements. The client's main goals were to increase website traffic and follower growth. On Twitter, I strived to achieve these goals by engaging in conversations, social media trends/trending topics and partnering with relevant organizations for Twitter chats. On Facebook, we ran weekly ads prioritizing page likes and website clicks. In January 2018, we launched familydoctor.org’s Pinterest page which I curated content for and managed directly.
From January 2017 through the end of October 2018, my daily engagement efforts on Twitter contributed to a 1,382.8% increase in website traffic from Twitter referrals. During this period, website traffic increased by 25.3% from Facebook referrals.
During my management of its Pinterest account, my work contributed to 93.6K monthly viewers on familydoctor.org’s Pinterest, a 737.2% increase in website traffic through organic efforts and a growth of 200+ followers.
ACT Center for Equity in Learning
I was previously the community manager and copywriter for ACT Center for Equity in Learning. The client's main goals were to increase follower growth, engage in trending topics, create awareness around racial equity issues and build relationships within ACT CEL's audience. To achieve these goals, I engaged in conversations daily, engaged in social media trends/trending topics when applicable and searched for relevant research to share.
Since its launch in June 2016 through my work with it in April 2017, ACT CEL content reached 111.7K people on Facebook and generated 14M impressions on Twitter. Additionally, its social media platforms, started from scratch, grew significantly through organic efforts. During this time span, it gained 862 Facebook page likes and 1.8K Twitter followers.
My team and I also held seven successful Twitter chats. The topics of these Twitter chats have ranged from the importance of mentorship, to women and girls’ empowerment in education, to applying to college. Additionally, we partnered with a variety of education organizations to host these Twitter chats, including the American Council on Education, UNCF, the Tererai Trent Foundation, Better Make Room and the Center for Native American Youth.
Combined, these Twitter chats generated more than 3.4K engagements, 15.2M potential hashtag impressions and 5.4K total hashtag uses.
Through Twitter chats and normal daily content posted on Twitter, @ACTEquity successfully sparked meaningful conversations in all 50 states in the U.S. and 43 countries.
