From 2013 to late 2015 at Connect Marketing Services (Connect), I handled a total of 10 different Twitter accounts, 4 of which began from scratch. 

My belief is that to effectively run the social media of a brand, responses should be quick, thoughtful and genuine. I also believe that building relationships with consumers is the key to creating loyal customers, which has been Connect's marketing strategy for its clients.

Papa John's Athens Twitter

I handled the Papa John's Athens Twitter, our highest profile account, from November 2013 to January 2015. Throughout my time on the account I doubled the amount of followers within its local college market and effectively used trending hashtags to create engaging tweets. I actively interacted with the account's followers on a daily basis and utilized free giveaways to gain awareness, followers and reach.

Daily tweets averaged over 11,000 impressions and in most cases, organic reach outweighed paid reach.

Papa John's Athens Tumblr page

I managed this page from April 2014 through the end of December 2014. I managed over 300 followers, posted content and reblogged content relevant to PJ Athen's target audience of local college students.

Reblogged posts averaged about 3-5 reblogs and created content averaged about 70-100 notes organically. 

20K Campaign

I worked alongside CMS's Facebook team to celebrate the achievement of 20,000 Facebook fans for CMS's client at the time, Papa John's Athens. The team and I cross promoted content on all social platforms, Twitter and Tumblr, and utilized its owned and paid media to generate a large amount of earned media. 

The campaign gave away 200 pizzas to randomly selected participants that liked and shared the giveaway post and those that participated in the original giveaway. 

The campaign overall generated 83 shares, 120 likes, 65 comments and a reach of 10,167.

Papa John's Athens Snapchat Campaign

In September 2014, I worked with CMS's Social Media Director in launching the Papa John's Athens Snapchat account. We went for a cross-promotional approach, utilizing Facebook, Twitter, Tumblr and Instagram to generate awareness of the Snapchat account.

The campaign consisted of the first 200 followers receiving a free pizza. Within the first hour of the account being live, the campaign had several hundred Snapchat friend added. Within the first 24 hours, the account had 524 friends and had received around 30 unsolicited Snaps from fans.

Post-launch, the Snap Stories received an average of 1160 views and 20 screenshots per daily story post.